满堂彩

2019年化妆品制造6大发展趋势

2019-12-29 18:29:22 admin 299

SUIZHEZHONGGUOZHIZAOJUEQIHEPINPAIYINGXIAOZHENDIHECELVEDEBIANGE,YUELAIYUEDUOGUOHUOMEIZHUANGPINPAITUOYINGERCHU,BIRUSHOUGEDENGSHANGTIANMAOSHUANG11CAIZHUANGBANGSHOUDEGUOHUOPINPAIWANMEIRIJI,SHITOUQIANGJINGDEWEINUONA、HUAXIZI、JUDUO、HFPDENG。

ERZAIYUELAIYUETIAOTIDEXIAOFEIZHEXUQIUDAOTUIXIA,SHANGYOUGONGYINGLIANSHUIPINGBUDUANJINJIEDETONGSHI,YEBUDUANSHANGYANZHEYOUSHENGLIETAI,CHENGXIANCHUQIANGZHEYUQIANGHETESEYUZHUANDEQUSHI。

抓住2019年的小尾巴,中国美妆网联合战略合作伙伴美业颜究院大数据服务平台,通过大数据AI技术带来的实时数据,从满堂彩备案数据分析上,洞悉化妆品制造6大发展趋势。

上新放缓,趋向保守

2017-2019年化妆品备案满堂彩数

CONG2017-2019NIANDE1-11YUEBEIANMANTANGCAISHULAIKAN,XINZENGMANTANGCAICHIXUSHANGZHANG。QIZHONG2018NIANJIAO2017NIANYUEZENGJIA25%,2019NIANJIAO2018NIANZENGFUBUZU 1%。ZHEIYIWEIZHE2018NIANGEHUAZHUANGPINQIYEHAIBIJIAOREZHONGSHANGXIN,DANSHIDAO2019NIANBIANDESHENZHONGLE。

2017NIAN,BEIANMANTANGCAISHUZUIDUOSHI8YUE,2018NIANZUIDUODESHI7YUE,DAOLE2019NIANZEBIANCHENGLE9YUE。

9月扎堆,平均每月新增30800+条

2019年1-11月国产非特化妆品备案满堂彩数量月度变化

从2019年1-11月化妆品备案满堂彩数量分布看,无论是国产非特殊用途化妆品(简称“国产非特”)备案数,还是备案满堂彩总数,都数9月最多,这是一个扎堆上新的月份。总体来看,11个月的国产非特备案数有33900+,加上国产特殊、进口非特等满堂彩,备案总数有360000+。

PINGJUNXIALAI,MEIYUEZHISHAOYOU30800+TIAOBEIANMANTANGCAISHUJU,YOU30200TIAOGUOCHANFEITEBEIANMANTANGCAISHUJU。QIZHONG,CHULE9YUE,GUOCHANFEITEMANTANGCAIBEIANMANTANGCAISHUJIAODUODEHAIYOU1YUE、7YUE、11YUE;BEIANMANTANGCAIZONGSHUBIJIAOGAODEHAIYOU1YUE,ZAI4WANYISHANG。

面部精华遥遥领先,口红领跑彩妆

2018年12月-2019年11月非特备案数top20品类

《YAZHOUMEIZHUANGQUSHI》XIANSHI,HANGUODEJINGHUAYESHICHANGSHENTOULVWEIYAZHOUZUIGAO,DA 61%,ER2017NIANZHEIYISHUJUWEI58%。ZAIZHONGGUOSHICHANG,JINGHUAYEDESHICHANGSHENTOULVCONG2017NIANDE18%SHANGSHENGDAO2019NIANDEYUE26%。JINGHUASHICHANGZHENGZAIKUAISUJUEQI,CHENGWEIPINPAIJIAMABUJUZHENGDUOSHICHANGDEZHONGYAOZHANLVEPINLEI。

CONG2018NIAN12YUE-2019NIAN11YUEBEIANTOP20PINLEILAIKAN,YESHIMIANBUJINGHUAYAOYAOLINGXIAN。ZHEIYIWEIZHEYUELAIYUEDUOPINPAIYISHIDAOJINGHUAYEDESHICHANGQIANLI,JIAMAYONGRUBUJU,JINGZHENGJIANGQUJILIE。JINSUIQIHOUDESHIJINNIANCHIXUSHANGZHANGDEMIANMO,BEIANMANTANGCAISHU4WAN+,YESHIYIGEMENJIANDI、JINGZHENGJILIEDEPINLEI。

CAIZHUANGPINLEIZHONG,BEIANSHUYAOYAOLINGXIANDESHIKOUHONG,ZHEIYEANHELE2019NIANKOUHONGREXIAODEQUSHI,SHICHANGBIAOXIANYUEMINGXIAN,RUJUZHEYEYUEDUO。

QICISHIYANYING、YANSHUANG、CHUNYOU、GELI/ZHUANGQIAN,QIZHONGYANYINGYESHIYIGEQIANLIHENDADESHICHANG,YIXIEXIAOZHONGPINPAIZHENGSHIPINGJIEZHEYANYINGDEYOUXIUBIAOXIANTUOYINGERCHU。FENDIYEBEIANMANTANGCAISHUMUQIANPAIMINGDI19,QIAQIAYIWEIZHEZHEIGELEIBIEDEXINPINJINGZHENGHAIMEIYOUNEIMEJILIE,HAICUNZAIJIHUI,YINWEIJINNIANZAIOUMEIPINPAIDEYINGXIANGXIA,FENDIYEZENGSHIMINGXIAN,ZAIDIZHUANGZHONGDEXIAOSHOUEZHANBISHIJINCIYU BBSHUANGDEDIERDALEIBIE。

CHUHUYILIAODESHI,JINGYOUDEBEIANMANTANGCAISHUJURANCHAOGUOHUAZHUANGSHUI、XIFASHUI、RUNCHUNGAODENGYIZHONGGANGXULEIBIE。JINGYOULEIMANTANGCAIZHUZHONGTIYAN,YIDANBEIRENKE,HENRONGYIJIANLIGUKEGAONIANXINGHEGAOFUGOU,QIEKEDANJIABICHUANTONGDEDAZHONGHUFULEIGENGGAO,HUOXUZHEIYESHIPINPAIYUANYITOURUPEIYUSHICHANGDEZHONGYAOYINSU。

BEIANTOP20PINLEIZHONG,MIANBUJINGHUABEIANSHULINGXIANDEZHUYAOGONGCHANGSHIGUANGZHOUJIYUAN;MIANMOBEIANSHULINGXIANDEZHUYAOGONGCHANGSHINUOSIBEIER,ZHUYAOPINPAISHIYUNIFANG;MIANSHUANG/JIEMIAN/RUYEBEIANSHULINGXIANDEZHUYAOGONGCHANGSHIGUANGZHOUBAWEI;XIFASHUIBEIANSHULINGXIANDEZHUYAOGONGCHANGSHIGUANGDONGZHENBAOJIANKANG;RUNCHUNGAOBEIANSHULINGXIANDEZHUYAOPINPAISHIYABANG;YANYINGBEIANSHULINGXIANDEZHUYAOPINPAISHISIFULAN;FENDIYEBEIANSHULINGXIANDEZHUYAOPINPAISHIYUESHIFENGYIN,ZHUYAOGONGCHANGSHIKESHIMEISI;HUFASUBEIANSHULINGXIANDEZHUYAOPINPAISHISHIHUAKOU,ZHUYAOGONGCHANGSHIAOBAO。

E.L.F彩妆备案数遥遥领先,新锐和快时尚品牌上新多

2018年12月-2019年11月满堂彩备案数量top10品牌

2018NIAN12YUE-2019NIAN11YUE,BEIANSHUTOP10PINPAIZHONG,YAOYAOLINGXIANDESHIE.L.F CAIZHUANG,QICISHIILAHUI、WANMEIRIJI、JUDUO,QIAN4PINPAIZHONG,YOU3GESHICAIZHUANG;ILAHUI、MINISO、SIFULAN、XIMIVOGUE、HANSHANGYOUPINWEILINGSHOUQIYEZIYOUPINPAI,ZHANJUYIBAN,QIZHONGCHULESIFULAN,DOUSHIZHUDAGAOXINGJIABIDEKUAI SHISHANGLINGSHOUQIYE。

QIZHONG,E.L.FZHUYAOHEZUOGONGCHANGSHIJIAOSHIRIHUA,ILAHUIZHUYAOHEZUOGONGCHANGSHIGUANGZHOUJIAMENG,WANMEIRIJIHEJUDUOHEZUODEZHUYAOGONGCHANGDOUSHISHANGHAIZHENCHEN,SIFULANZESHIZHUHAISHENCAI。

修复成备案最热功效,美白竞争程度相对最低

2018年12月-2019年11月功效备案数top20

JINNIANLAI,WULUNSHIZHUBUKUODADEWENTIJIFURENQUN,HAISHIXIANGYAOGENGHAODEJIFUZHUANGTAIDERENQUN,DOUHENRONGYIBEIXIUFUGONGXIAOSUQIUSUODADONG,YEGENGRONGYIYINCITIXIANMANTANGCAIZHUANYEXING,JINERJIANLINIANXING。

CONG2018NIAN12YUE-2019NIAN11YUEGONGXIAOBEIANSHULIANGTOP20KAN,PAIZAIBANGSHOUDEGONGXIAOSUQIUSHIXIUFU,MANTANGCAIBEIANSHUDA4.1WAN,YAOYAOLINGXIAN,CHABUDUOSHIPAIZAIDIERWEIDEZIRUNDE2BEI;BAOSHIWEILIEDISAN;KANGSHUAIYI1.4WAN+DEMANTANGCAIBEIANSHUWEILIEDISI;SHUHUANYI1.2WAN+DEMANTANGCAIBEIANSHUWEILIEDIQI,GANGHAOQIHELERIYIKUODADEMINGANJIHULIXUQIU;MEIBAIGONGXIAOWEILIEDI20,MANTANGCAIBEIANSHUJIN1000ZUOYOU,YIWEIZHEMEIBAIYINWEIYOUYIDINGDEMENJIAN,HEBANGDANZHONGDEQITAGONGXIAOXIANGBI,JINGZHENGCHENGDUXIANGDUIZUIDI。

黄原胶为备案最热植物来源类活性成分,烟酰胺备案数超4.3万+

2018年12月-2019年11月备案满堂彩植物来源类活性成分top20

SUIZHESHEJIAOMEITIDESHENTOU,CHENGFENDANGBUDUANZHUANGDA,YINYONGHAOMOUYIGECHENGFENERJUEQIHUOZHEKUAISUZENGZHANGDEPINPAIYESUIZHIZENGDUO。

CONG2018NIAN12YUE-2019NIAN11YUEBEIANMANTANGCAISHUJUKAN,CHUXIANDEZHIWULAIYUANLEIHUOXINGCHENGFENTOP20ZHONG,PAIZAIBANGSHOUDESHIHUANGYUANJIAO,QICISHITIANCAIJIAN、GANCAOSUANERJIA、HAIZAOTANG;ZHUDAXIUHU、KANGSHUAIDEJIXUECAOTIQUWUPAIZAIDIWU,MANTANGCAIBEIANSHU3.2 WAN+;JINNIANBIJIAOLIUXINGDEZHUDAMEIBAIGONGXIAODEGUANGGUOGANCAOGENTIQUWUWEILIEDI11,BEIANMANTANGCAI2.1WAN+;NIUYOUGUOSHUGUOZHIWEILIEDI12,BEIANMANTANGCAISHU1.8WAN,NIUYOUGUOSHUANGJINGCHANGWEILIE2019TAOXIPINGTAIREMENMANTANGCAI。

CIWAI,HAIYOUYIXIEXIAOFEIZHEGUANZHUDUGAODEGONGNENGXINGCHENGFEN,RUJUZHEYEHENDUO,BIRUJISHOUHUANYINGDEBAOSHIZHIWANGTOUMINGZHISUANNA(BONIAOSUAN),BEIANMANTANGCAISHUYOU13WAN+,BEIANMANTANGCAISHUZUIDUODEZHIZAOGONGCHANGSHIGUANGZHOUJIYUAN;OLAYDENGPINPAIDAIHUODEYANXIANAN,BEIANMANTANGCAISHUJUYOU4.3WAN+,BEIANYANXIANANMANTANGCAIZUIDUODEZHIZAOGONGCHANGSHINUOSIBEIER,QICISHISHANGHAIDONGSHENGYUANHEKESIMEISHI;SHENJINGXIANAN3DEBEIANMANTANGCAISHUYOU1.4WAN+;2019NIANKAISHIREDUSHANGZHANGDEFULEXI,BEIANMANTANGCAISHUYOU6000+,BEIANFULEXIMANTANGCAISHUZUIDUODEZHIZAOGONGCHANGSHIGUANGZHOUBOLICHEN;XIHULEIREDUGAODEFANGTUO、YUFALEIBEIANMANTANGCAI,YONGDEZUIDUODEZHIWUYOUXIAOWUSHICEBOYETIQUWU。

MIANDUIQUSHI,SHIZHADUIJINGZHENGHAISHILINGPIXIJING?

MEIYIGEYUEZHONGERCHUDEPINPAI,DOUSHIZHUAZHUQUSHIDETONGSHI,FAHUIZIJIDEDUTEYOUSHI。

(本文摘自中国美妆网公众号,如有侵权,请联系编者删除)



标签:   化妆品制造