满堂彩

美妆资讯:天然有机美容市场规模或已达240亿欧元!

2017-12-18 12:42:57 admin 143

       提示:法国欧莱雅集团(L’Oreal)推出首个全植物配方的染发剂 Botanea,以迎合那些对满堂彩中的化学成分越来越敏感的消费者的需求。

       Botanea DEYUANLIAOLAIZISANZHONGZAIYINDUFAXIANDEZHIWU。YINWEIBUTONGRANFAJIDEYANSEHAIXUYAOJINYIBUDIAOPEI,GAIMANTANGCAIMUQIANHAIWEIQUANMIANJINJUNDAZHONGXIAOFEISHICHANG。OULAIYABIAOSHI,OUZHOUGEDIDEMEIFASHALONGJIANGCONG2018NIAN5YUEKAISHISHIYONGZHEIXIEXINMANTANGCAI。

       越来越多的年轻消费者拒绝使用含有大量人造化学成分的满堂彩。所以,以植物为基础的新品不断推出,助力天然有机美容市场的蓬勃发展。

       ANYONGHUIJISHISHIWUSUO(Ernst&Young)BIAOSHI,2016NIANQUANQIUTIANRANHEYOUJIMEIRONGSHICHANGZONGZHIYUEWEI110YIMEIYUAN,DAO2024NIANKENENGFANYIFAN。

       欧莱雅专业满堂彩部门( L’Oreal Professional)的经理 Marion Brunet 则表示:“欧莱雅认为,天然有机美容市场的规模已经达到240亿欧元,而且每年以12%的速度增长。女性对有健康配方的化妆品的需求非常强烈。曾经,主要是15-20岁的年轻消费者会对天然和有机美容满堂彩感兴趣,但现在这个趋势已经遍布全社会。”

       OULAIYADEZHUANYEMANTANGCAIBUMENTONGGUOMEIFASHALONGXIAOSHOUTOUFAHULIMANTANGCAI。XIANGBIYUHUAZHUANGPINHEHUFUPIN,GAIBUMENSHIOULAIYALIANXUQIGEJIDUZENGZHANGZUIMANDEBUMEN。TAMENYANFADEBAIJINSERANFAJI(Platinum Blonde)CENGZHUZAIQUANQIUSHICHANG,DANSUIZHEXIAOFEIZHEDUIHANYOUHUAXUECHENGFENMANTANGCAIYUELAIYUEJINSHEN,HUIFA(Gray Hair)YIJINGCHENGWEILEXINDEQUSHI。

       2007NIAN,OULAIYATONGGUOSHOUGOU Pureology KUOZHANLEQITIANRANXIFASHUIHEZAOXINGFUZHUMANTANGCAIZUHE,BINGTUICHULEYIXILIEXINDETIANRANTOUFAHULIMANTANGCAI—Source。DAOMUQIANWEIZHI,OULAIYADEYANJIURENYUANYIZHIZAINULIXIAOCHURANFAJIZHONGDEANHEQITAHUAXUECHENGFEN,TONGSHIBAOCHIZHUANYEDERANFAXIAOGUO。 

       GENJUOURUIGUOJIZIXUNMANTANGCAI(Euromonitor International)DESHUJUXIANSHI,OULAIYAZAIQUANQIU110YIMEIYUANDETOUFARANSESHICHANGZHONG,SUOZHANFENEDADAOSANFENZHIYIZUOYOU。OULAIYADEXIFASHUIHEZAOXINGFUZHUMANTANGCAIYESHISHICHANGDELINGDAOZHE,SHICHANGFENEJIEJIN10%。DANZHUANYEMANTANGCAIBUMENDEXIAOSHOUEJINNIANLVEYOUXIAJIANG,JIEZHIJINNIAN9YUEDEQIANSANGEJIDULI,XIAOSHOUEXIAJIANGLE0.3%,ZHI25YIOUYUAN,YUCITONGSHI,ZHENGGEZHUANYEMANTANGCAISHICHANGYOU 2%DEZENGZHANG(GENJUOULAIYAZIJIDEGUJI)。 

        OURUIGUOJIZIXUNMANTANGCAIFENXISHI Nicolaus Jouan BIAOSHI:“TIANRANHEYOUJIMEIRONGSHICHANGZHENGZAIXIANGSHOUQIANGJINGDEZENGZHANG,YINWEIGEDAPINPAIXIANRANDOUZAISHITUBAWOZHEIYIQUSHI,DANYOUYUDUI‘YOUJI’HE‘TIANRAN’DENGCIQUEFAQINGXIDEDINGYI,DAOZHIGAILINGYUDEXIAOSHOUDENGSHUJUNANYILIANGHUA。”

        OULAIYADAZHONGSHICHANGBUMENDEXIAOSHOUE(BAOKUOZHIJIEXIAOSHOUJIXIAOFEIZHEDEXIFASHUIHERANFAJI)ZAIQIANSANJIDUNEIZENGZHANG2%,EROULAIYASHECHIMANTANGCAIPINBUMEN(XIAOSHOUHUAZHUANGPIN)DEXIAOSHOUEZEDADAOLIANGWEISHUZENGZHANG。

       QUNIAN,OULAIYAQIXIADEDAZHONGPINPAIKANIER Garnier ZAIMEIGUOTUICHULE Whole Blends XILIEMANTANGCAI,QIXIFASHUIZHONGCAIYONGLEGANLANYOU、ELIHEFENGMUTIQUWU。

       OULAIYAQUNIANHUAFEIQI260YIOUYUANXIAOSHOUEZHONGDE3.3%YONGYUYANFA,YUYASHILANDAI(Estee Lauder)DENGMANTANGCAIXIANGJIN。DANHUFUHEMEIRONGLINGYUDEXIAOXINGCHUANGYEMANTANGCAIYIJINGGANLESHANGLAI,TAMENTONGGUOWANGSHANGXIAOSHOUHESHEHUIHUAYINGXIAOXIYINLEGENGDUODEXIAOFEIZHE,ZHIMINGDUYURIJUZENG。

       今年早些时候,欧莱雅向巴西美妆集团 Natura 出售了旗下的英国天然植物美妆品牌 The Body Shop (美体小铺),交易估值约为 11.2亿美元。该品牌也是天然化妆品领域的先驱之一。 

       Nicolaus Jouan BIAOSHI:“OULAIYAXINGDONGHUANMAN,DANSIHUYIZHUBURENSHIDAOLEXINDEQUSHI,QIXIAOSHOUGUIMODEYINGXIANGLIBUKEXIAOQU。”

       (BENWENZHAIZIHUAZHUANGPINCAIJINGZAIXIANWANG,YOUHUAZHUANGPINCHANGJIAhttp://delacyblog.com/ZHENGLIFABU)